APPROACH
The accompanying research of BIOTEXFUTURE has the goal, from the perspectives of sociology, economic geography, jurisprudence, business administration and companies.
The TransitionLab has the objective to investigate ethical, social and legal aspects (ELSI), innovation and knowledge transfer, innovation culture, optimised framework conditions and aspects of technology acceptance, usability and demonstrator development for an overall societal, bio-economic change. The specific entrepreneurial approach to consumer behaviour and brand-oriented social media communication will be contributed by adidas AG. For this purpose, these results will be integrated into the design of the innovation space and used to deepen and expand it.
The necessary communication and coordination structures for interdisciplinary exchange will be established for this purpose in the TransitionLab and the other project networks of the Innovation Space.