Insight Session: Association towards Aerogels, 16. Feb. 2024
In the framework of the BIOTEXFUTURE project Light Lining on an new isolation material “Aerogel”, adidas AG and a team from FAU (Friedrich Alexander Universität Erlangen / Nürnberg) conducted a study on how consumers perseive aerogels in pre-post design.
In a 15 min presentation and 15 min Q&A, the team from FAU will give you an overview of the study. Hereby, we specifically analyzed how giving consumers information on the material changes their perception. Our study highlights the importance of informing consumers in a targeted manner and helps shape the storyline of LightLining. Further, this research format and setup might be relevant for other technical projects in the future.
The Insight Session #2 – 2024 on 16 Feb. 2024, 3 p.m. is an online webinar.
On invitation for members only!
Interessed to become a member yourself – please contact us via the contact form!
Picture: Aachener Nachrichten, 22.11.2023, Harald Krömer
