Transitionlab2

Research, design and promote innovation and knowledge transfer, innovation culture, optimised framework conditions and aspects of technology acceptance and usability for an overall societal, bioeconomic transformation from the perspectives of the disciplines involved, considering ethical, social, communicative and legal aspects (ELSI).

motivation

The transition of society as a whole to a bio-based economy is accompanied by fundamental changes in the technical, economic and social environment and accordingly requires a broad consensus from science, business, society and politics. This is where the concept of the accompanying research project in the BIOTEXFUTURE innovation space comes in, by examining the development, production and circular usage of bio-based textiles as well as the overall societal transition process (via awareness, acceptance, and practical adaption) towards a functioning bioeconomy and its success factors on several research levels (sociological, economic geography, communication, marketing and business management).

Aim

Specifically, TransitionLab aims to research, design and promote innovation and knowledge transfer, innovation culture, optimised framework conditions and aspects of technology acceptance and usability for an overall societal, bioeconomic transformation from the perspectives of the disciplines involved, considering ethical, social, communicative and legal aspects (ELSI). TransitionLab aims to advance the hitherto rudimentarily implemented study of socio-economic aspects of the transition to a bioeconomy in the context of collaborative technology-based research.

TRANSITIONLAB2 VISUALIZED

APPROACH

This purpose is divided into two key research and design areas. Focus 1 – Research/Technology: The first goal of TransitionLab 2 is to (1a) provide decision support for the technology roadmap by developing tools and knowledge to make the research and technology field and its trends not only tangible, but empower innovators to find the right path and (1b) to foster collaboration within the BIOTEXFUTURE network to enhance the circulation of ideas. Focus 2 – Market/Communication Channel: The second goal of TransitionLab 2 is to (2a) provide guidance for the BIOTEXFUTURE network to understand and ultimately positively influence the attitudes and behaviors of key stakeholders in the spirit of bioeconomy and to (2b) generate actual purposeful interactions with multipliers relevant to BIOTEXFUTURE to enhance understanding, get relevant feedback and promote innovative changes in behavior. Therefore, a transdisciplinary multimethod approach is employed to reach and engage differentiated stakeholder groups in real-world and online-settings (surveys, interactions, experiments).

Project Partners

GET IN TOUCH

Dr. Marco Schmitt mschmitt@soziologie.rwth-aachen.de

Christoph Heckwolf checkwolf@soziologie.rwth-aachen.de

Franziska Seehausen franziska.seehausen@adidas.com

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